a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.
- the thing that METROPOLE uses on its covers and within the magazine to provide its readers with even more interesting content and artistic enhancements.
In order to test how to best enhance the print magazine, the editorial team used three different AR approaches to test the results.
Lemmings: They created two AR covers for us (Hidden Champions & Heast Oida!), using the Facebook AR kit.
MajorDesign: Both the art and the animation for our Being Austrian (Cultural Heritage) issue was created by them and can be viewed inside the agency’s app. The cover animation of our spring issue on Growth can also be seen with the MajorDesign app.
In 2019 we’ll be releasing our own app that will encompass all of these functionalities.
Stay tuned and don’t be a stranger,
The METROPOLE Team