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Austrian Giants Like Swarovski and Wolford Promise Eco-Friendly Quality Over Fast Fashion

By Jusztina Barna
(C) Swarovski

Superior craftsmanship and the willingness to pivot have ensured the longevity of Austrian fashion luxury brands.

Superior craftsmanship and the willingness to pivot have ensured the longevity of Austrian fashion luxury brands like Swarovski and Wolford.
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Jusztina Barna
Jusztina Barna attended a bilingual English-Hungarian high school where her love for literature and linguistics was planted, further sprouting once she gained an English degree. In Vienna since 2016, she also studied German and Business Management and is currently preoccupied with the human side of technology and digital exclusion.
TrendsBusiness & CareerGeneralStories

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