Feel Like a kid Again with These Brands to Know for December 2017

Our memories are sugarcoated. The games we played, the clothes we wore, how we got from point A to B make us feel like a kid again.

MADRID SKATEBOARDS

Brands Vienna
© Madrid Skateboard

Long before the character Max Mayfield, from “Stranger Things 2” made Madrid Skateboards famous with Netflix audiences, the Californian company was well known in the skateboard industry. Jerry Madrid, who founded the company in 1976 in his parents’ garage, not only created the first skate company grip tape brand with his team, but produced handmade boards for one of the 1980s most popular movies, Back to the Future. In 2015, thanks to the movie’s 30th anniversary, Madrid Skateboards reissued a limited edition of Marty McFly’s Valterra skateboard. Even after more than 40 years, Jerry Madrid “still enjoys the magic of skating and will keep on pushing the boundaries in the skateboarding scene.”


GUESS X A$AP ROCKY

Brands Vienna
© Guess

Founded in 1981 as a family business once primarily known for its denim jeans, Guess has joined forces with rapper, producer and fashion muse A$AP Rocky for a new collection. Guess disappeared from most fashionistas’ radar in the 2000s and is now channeling some throwback vibes and playing on their pastel-toned 90s look, adding $$ to the Guess triangle logo. A$AP Rocky is only one of many famous musicians, actors and models Guess has worked with. The clothing brand has a track record of picking relatively unknown models who then soared to stardom, such as Eva Herzigova, Gigi Hadid and Claudia Schiffer. The A$AP Rocky collection shows Guess staying true to its design and “it” faces.


ATARI

Brands Vienna
© Ataribox

Founded in 1972 by Nolan Bushnell and Ted Dabney, Atari, Inc. took the gaming industry by storm, laying the foundation for today’s home consoles for video games. When Atari released Home Pong in 1975 – an early video game that could connect to a TV, it was the most successful gaming product out there. Just two years later, Atari sold its true game changer: Atari 2600, a home video game system in which players could change games by popping in different cartridges. However, Atari’s grand success and desire to maintain its position as industry leader led to its own downfall. When Atari designed E.T. the Extra-Terrestrial it was a gaming disaster, described as the worst video game ever. The failure of E.T. and other games forced Atari to sell the company in 1984. In 2017, Atari announced a big comeback with a new game console, the Ataribox. We’ll see if Atari can manage to reignite its gaming legacy.

Alexandra Peng
Austrian-born Taiwanese Alexandra is supporting Metropole in all things Corporate Publishing related. She likes books, bad jokes, and Oxford commas.

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