Spring Vibes | Brands to Know in April 2018

Being relevant in the ever-changing fashion industry is never easy. Here are some designers who have succeeded.


Effortless, friendly, understated yet stylish, Alexandre Mattiussi’s relaxed menswear brand Ami (French for friend) embodies Parisian chic with quality fabrics and silhouettes that keep things straight but certainly not simple. Founded in 2011, just two years later Mattiussi won the esteemed ANDAM prize, the first men’s wear designer to do so. His trademark, a monogrammed heart, is a playful visual pun – Ami de Coer translates into “Ace of hearts,” perfectly encapsulating the mood of the brand: carefree, open, friendly and full of joie de vivre.




© Alexa Chung

Author, television host and former model-turned-fashion designer, Alexa Chung is keen on making clothes that you really want to wear. Her carefully curated collection is full of surprises, adding a playfully juvenile touch to classic silhouettes. Using expert tailoring to create superior garments out of offbeat fabrics, Chung invites the wearer to revel in her vision of the Victorian age or 1970s New York, while still staying firmly grounded in a laissez-faire feminine mystique.






© Masscob

Well known for beautiful bohemian blouses and coats, this Spanish powerhouse run by Marga Massenet and Jacobo Cobián revels in the creative process, letting their techniques shine through to make bold statements. Not easily swayed by current fashion trends, the brand is defined through their flow, with original feminine silhouettes with a palpable sense of freedom. Taking fashion in fascinating directions, quality is written large, giving their ingenuity a vintage vibe with a nod to the natural.



Lana Sharp
Lana Sharp is a contributor and jill-of-all-trades, who has been living in vienna for the past 8 years. She works as a stylist and writes Haikus on Instagram @goodmorninghuman. She has a one-eyed Persian rescue cat.

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