They go unnoticed by many and are treasured by a chosen few. Vienna’s independent labels, studios and boutiques are on the rise and we chose a sample to get you through April.

Strictly Herrmann

A new concept store catering to the needs of the suave gentleman of today is everything a guy could wish forever. We all have a little Mr. Bond inside ourselves who yearns for places Strictly Herrmann’s collection of gadgets, clothes, watches and all kinds of things that could come in handy for an international man of mystery. The interior design is inviting and low key, settling in just at the border of industrial and futuristic. Their ambition is to curate your world so you don’t have to and in most departments they succeed in spades. Just the fashion realm would need a light touch up to keep up with today’s world travelling clientele. No limited edition sneakers? The queen would not approve. Nevertheless, strictly speaking, I recommend a visit.

2., Taborstraße 5
Mon-Fri 11:00-19:00, Sat 11:00-18:00
strictlyherrmann.com


Supercycle

Do you remember those nights in the club when you wish you had a stationary bike with you? No? Well, then you really don’t know what you’re missing. The dance cycling studio SuperCycle comes with neon signs, disco balls and DJ turntables to get your body pumping. But that’s not the whole story, your upper body gets a workout too. While your legs are doing their thing, your arms will be busy with pushups, tap backs and weight lifting. The concept was born in the United States, finally giving us a venue to dance on a bike and sweat for a better tomorrow.

7., Lerchenfelder Straße 63/22
supercycle.at


Uppers & Downers

The name says it all, but then again it doesn’t. If you are looking for psychotropic drugs you might be disappointed. Nevertheless, Uppers & Downers is a trip of a concept store, selling exclusive brands in 70 m2 in the heart of the 7th district. Catering to tweens and the young at heart, the shop trades in fashion labels like the antiestablishment brand The Ragged Priest and the “Clueless Movie” collection of the London-based label Sister Jane.

In the perfume department you can find The Library of Fragrance, the U.S. perfume brand that tries to capture memories in their bottled creations. This and much more is part of this unique shopping experience that starts with off the beaten path fashion magazines and ends in the curated vintage fashion department. Enjoy the rollercoaster ride of endorphins.

7., Burggasse 46
Mon-Fri 11.30-19:00
Sat 11:00-18:00
uppersanddowners.com