Two Local Concept Stores and a Workout Disco in Vienna

They go unnoticed by many and are treasured by a chosen few. Vienna’s independent labels, studios and boutiques are on the rise and we chose a sample to get you through April.

Strictly Herrmann

A new concept store catering to the needs of the suave gentleman of today is everything a guy could wish forever. We all have a little Mr. Bond inside ourselves who yearns for places Strictly Herrmann’s collection of gadgets, clothes, watches and all kinds of things that could come in handy for an international man of mystery. The interior design is inviting and low key, settling in just at the border of industrial and futuristic. Their ambition is to curate your world so you don’t have to and in most departments they succeed in spades. Just the fashion realm would need a light touch up to keep up with today’s world travelling clientele. No limited edition sneakers? The queen would not approve. Nevertheless, strictly speaking, I recommend a visit.

2., Taborstraße 5
Mon-Fri 11:00-19:00, Sat 11:00-18:00


Do you remember those nights in the club when you wish you had a stationary bike with you? No? Well, then you really don’t know what you’re missing. The dance cycling studio SuperCycle comes with neon signs, disco balls and DJ turntables to get your body pumping. But that’s not the whole story, your upper body gets a workout too. While your legs are doing their thing, your arms will be busy with pushups, tap backs and weight lifting. The concept was born in the United States, finally giving us a venue to dance on a bike and sweat for a better tomorrow.

7., Lerchenfelder Straße 63/22

Uppers & Downers

The name says it all, but then again it doesn’t. If you are looking for psychotropic drugs you might be disappointed. Nevertheless, Uppers & Downers is a trip of a concept store, selling exclusive brands in 70 m2 in the heart of the 7th district. Catering to tweens and the young at heart, the shop trades in fashion labels like the antiestablishment brand The Ragged Priest and the “Clueless Movie” collection of the London-based label Sister Jane.

In the perfume department you can find The Library of Fragrance, the U.S. perfume brand that tries to capture memories in their bottled creations. This and much more is part of this unique shopping experience that starts with off the beaten path fashion magazines and ends in the curated vintage fashion department. Enjoy the rollercoaster ride of endorphins.

7., Burggasse 46
Mon-Fri 11.30-19:00
Sat 11:00-18:00

Ali Rabbani
Creative director and stylist for film and print. He studied fashion in Vienna and has worked all over the world in styling, set and food design, as well as art direction for advertising and fashion shoots, videos and shows. See his work @iamrabbani

Help us help you

“Strong media and independent journalism are built on the shoulders of subscribers. Your support means the world to us.

Benjamin Wolf
COO & Managing Editor

The coronavirus outbreak affects and challenges your life in big and small ways. Metropole is here for you and we are proud to be your news source during this crisis.

But just as the coronavirus has increased the need for independent journalism, it has also undercut a major revenue source of media companies, ours included – advertising.

We need your support to keep it up – donate or subscribe and #helpushelpyou!

Support Metropole!


RECENT Articles

The Coronavirus in Austria & Vienna | Vienna’s “Corona Compound” Full of M...

With summer approaching, new challenges await Austria in dealing with the coronavirus.Here’s all you need to know about current measures and developments, including trusted sources and tips – regularly updated.

Liberal Freedom and Its Flip Side

The renewed struggle against discrimination is really two struggles: one about rights, the other about opinion.

Taste of India | Keep Calm and Curry On

Nestled in the 3rd district, The Taste of India’s second location serves authentic North Indian cuisine in a cozy atmosphere, balancing food and feeling.

Vienna’s Ultimate Swimming Pool Guide

It will be a summer like no other. This year due to corona, many Viennese will opt to spend a good part of their holiday in the city and surroundings. Lucky for us, there are few better places for relaxing in the shade and swim in pools or rivers than Vienna.

Traditional Brand Icons and the New Sensitivities of Race

The worldwide Black Lives Matter (BLM) movement has now spilled over onto the supermarket shelves. A look at Austria’s own racially problematic icons.

Grey Wolves Howl in Favoriten

Turkish political violence has spilled over on to the streets of Vienna: The hard right Grey Wolves confront an alliance of Kurdish and left wing protesters in the 10th District.


Join over 5,000 Metropolitans, who already get monthly news updates and event invitations.