Street Style – Daring Comfort Wear for the Urbanite
As a fashion phenomenon, street style arose at the end of the 20th century and has since developed into a billion-dollar industry that perfectly caters to swagger heavy coolness aficionados. In this world it seems that each snapshot is a frozen moment in life, no one is posing, and today it’s become a hot topic for Instagram starlets (see #iwokeuplikethis).
Borderless Fashion
In any given moment a corner of Vienna can transport you to other urban landscapes, revealing this city’s soul and versatility.
Unscripted Love at the Hotel Orient
Sometimes love deserves its own realm, far away from the prying eyes of the outside world. Where better to have a romantic escape than at Vienna’s legendary no-tell hotel: the notorious Hotel Orient.
Vienna’s Best Boutiques
They go unnoticed by many and are treasured by a chosen few. Vienna’s best boutiques are on the rise and we chose a select sample to get you through May.
Check out how Athleisure Style Mashes up Sportswear with Business Casual
It might have started with wearing your yoga pants everywhere but what once was thought to be a fleeting trend of the 2010s is now seen as a radical shift in how consumers approach everyday clothes.
Master of Disguise
For the “Spy Issue” we went to Vienna’s sister city of espionage, London. There we delved into the ‘60s era of fashion unnoticed and put together timeless looks for our very own Moneypenny
My Favorite Things
Too much of anything is bad, but too much of good whiskey is barely enough.
Mark Twain

Waldviertler Whiskey J.H.
The first Austrian whiskey comes in five excellent varieties, from Dark Rye to Single Malt. The distillery seeks to make unique products that don’t imitate, but stand on their own. Time to start tasting.
€49
The first Austrian whiskey comes in five excellent varieties, from Dark Rye to Single Malt. The distillery seeks to make unique products that don’t imitate, but stand on their own. Time to start tasting.
€49

BMW R nine T
This premium motorcycle, with its rough character, comes in a classic Enduro design. So bask in the feeling of freedom only a two-wheeler can give, or decide to join Hell’s Angels.
€15,200
This premium motorcycle, with its rough character, comes in a classic Enduro design. So bask in the feeling of freedom only a two-wheeler can give, or decide to join Hell’s Angels.
€15,200

Breitling
This pilot watch – the Navitimer – is a re-release of the 1952 original and represents the brand in its truest form. Limited to just 1,000 pieces, it boasts sophisticated design and technical ingenuity. Geiger counter not included.
€9,050
This pilot watch – the Navitimer – is a re-release of the 1952 original and represents the brand in its truest form. Limited to just 1,000 pieces, it boasts sophisticated design and technical ingenuity. Geiger counter not included.
€9,050

Thomas Sabo
Shaped like a spear, these earrings are a nod to the African continent, produced using an innovative layering technique to make the nacre triangles shine in the right light.
€179
Shaped like a spear, these earrings are a nod to the African continent, produced using an innovative layering technique to make the nacre triangles shine in the right light.
€179

Zegna
Designer Alessandro Sartori took inspiration from the late 1970s and designed this mesmerizing new collection for ZEGNA with Techmerino (a new kind of merino wool) being one of the focus points.
Jackets start at €1,000
Designer Alessandro Sartori took inspiration from the late 1970s and designed this mesmerizing new collection for ZEGNA with Techmerino (a new kind of merino wool) being one of the focus points.
Jackets start at €1,000

Strennesse bei Amazon
The classic geometric cut and clean black stripes give this dress/shirt subtle elegance and the right to exist outside of trends and fashion forecasts.
€379.90
The classic geometric cut and clean black stripes give this dress/shirt subtle elegance and the right to exist outside of trends and fashion forecasts.
€379.90

Longchamp
Whether you’re out for a night on the town, or taking down an evil corporation as you moonlight as an international spy, this leather combo will ensure you’re never underdressed.
Jacket €1,390
Skirt €790
Whether you’re out for a night on the town, or taking down an evil corporation as you moonlight as an international spy, this leather combo will ensure you’re never underdressed.
Jacket €1,390
Skirt €790

Puch
Waffenrad
The re-release of this iconic design (from 1937) still captures the hearts of bicycle enthusiasts with its simple and robust frame that is modeled after the Coventry Machinists Co.’s “Swift” bikes.
€649
The re-release of this iconic design (from 1937) still captures the hearts of bicycle enthusiasts with its simple and robust frame that is modeled after the Coventry Machinists Co.’s “Swift” bikes.
€649

RED WING Shoes
Originally this shoe was designed in the 1940s for linemen (power line workers) who needed a tight boot laced to the toecap. The design is still electrifying.
€319.95
Originally this shoe was designed in the 1940s for linemen (power line workers) who needed a tight boot laced to the toecap. The design is still electrifying.
€319.95

Christian Berg bei
P&C
I found the ideal trench coat for aspiring secret agents. The black color will keep you hidden in the shadows or put you in the spotlight depending on your assignment.
€119.95
I found the ideal trench coat for aspiring secret agents. The black color will keep you hidden in the shadows or put you in the spotlight depending on your assignment.
€119.95

Marlies Dekkers
The Dutch underwear designer shuns the lace-and-ribbons faction of lingerie and goes for bold, graphic and unusual cutouts to create unique designs for the contemporary woman.
Thongs from €44.95
Bra from €59.95
The Dutch underwear designer shuns the lace-and-ribbons faction of lingerie and goes for bold, graphic and unusual cutouts to create unique designs for the contemporary woman.
Thongs from €44.95
Bra from €59.95

Louis Vuitton
The ‘90s are alive and kicking and this seductive dress is the best way I can imagine to turn back the hands of time but still stay in the present.
Price on request
The ‘90s are alive and kicking and this seductive dress is the best way I can imagine to turn back the hands of time but still stay in the present.
Price on request

Kings of Indigo
Denim, denim, denim. American classic design gets a touch of Japanese detail. This is the perfect combination of cultures with a focus on quality and longevity.
Jeans start at €99.95
Denim, denim, denim. American classic design gets a touch of Japanese detail. This is the perfect combination of cultures with a focus on quality and longevity.
Jeans start at €99.95