We live in a city of stories. Each time you turn a corner, you become part of the history of the place. Even if you know your home town inside out, it’s those moments when you discover a hidden spot you’ve never seen before that you love Vienna.
As a fashion phenomenon, street style arose at the end of the 20th century and has since developed into a billion-dollar industry that perfectly caters to swagger heavy coolness aficionados. In this world it seems that each snapshot is a frozen moment in life, no one is posing, and today it’s become a hot topic for Instagram starlets (see #iwokeuplikethis).