If the recent election has taught us anything, it’s that details do not matter anymore

Trump rose to power not only by tapping into notions of helplessness and despair among working-class voters, but also by making campaign promises as vague as possible, starting with his signature “make America great again.”

This tactic has now crossed the big pond. On January 17th, British Prime Minister Theresa May delivered a long-awaited speech meant to clarify her approach to Brexit, with the hazy late-March deadline for triggering Article 50 fast approaching.

Yet May merely repeated what most already knew:  Brexit means Brexit; the U.K. will try to get the best deal possible and – somehow – keep all of the benefits of the Union without being under its regulation. Furthermore, she will submit to the Supreme Court’s judgment and allow Parliament to have the final say, something that never really required her permission. As for the dreaded question of how, she only offered the threat of making Britain a tax haven if the EU won’t let her have her way.

In light of such obfuscation, it appears the public will have to go back to relying on those pesky journalists and the traditional media, a trend already reflected in the spike in post-Brexit sales of the Guardian and the Times of London and the Trump-effect at The New York Times.

Apparently some people want more than “alternative facts” – and seem to be willing to pay for it.

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