Fashion | Strike a Pose, Strut Your Stuff

Fashion weeks worldwide provide plenty of inspiration for next year, with Vienna offering its own modest contribution.

Another fashion month has come and gone, leaving us with many a memorable moment – most recently, this week’s Chanel show when a woman in the audience decided it was her time to shine and climbed on the runway mid-show. She might have taken the saying, “Dress for the job you want, not the one you have,” a little too far and was escorted off by supermodel Gigi Hadid in an act of fashion heroism. However, catwalk invasions shouldn’t be the main takeaway from Virgine Viad’s first ready-to-wear outing since the passing of Karl Lagerfeld earlier this year. Her debut collection played to the house’s strengths and underlined the heritage brand’s strong identity.

Elsewhere, fashion month was clearly marked by masculine shapes and oversized tailoring: Alexander McQueen mashed up modern gothic extravagance and sleek suits, Balenciaga and Versace paid a shoulder pad heavy homage to the ‘80’s and Prada offered a smorgasbord of prints, patterns and silhouettes; meanwhile, Marc Jacobs and Louis Vuitton indulged in ’70’s throwbacks and Valentino showed a sea of flowy fabric and feathers galore – eat all the Christmas cookies you want – come spring you’ll be able to hide all those extra pounds under couture that runs fairly large.

But it wasn’t just heritage houses that ruled the runways. None other than Rihanna disrupted the New York fashion scene in a major way, with pundits saying her new Savage x Fenty lingerie line may be the final nail in Victoria Secret’s coffin. Lesser-known young designers and fashionistas became the talk of the town, as some of the most exciting events were the multitude of showrooms presenting up-and-coming talent after the major venues closed for the night.

Here in Vienna, the fashion scene is growing as well. MQ Vienna Fashion Week took place for the 11th time this year, presenting designers from the region and their latest collections. Berlin-based Marcel Ostertag opened the week-long event with not one but two versatile collections ready for everyday wear to standing ovations from the crowd. And while the MQVFW is definitely a step in the right direction, there’s still a lot to be learned from other cities, where coolness reigns supreme and people set trends instead of following them.

Philipp Rossmann
Philipp Josef Rossmann is Head of Sales and a columnist at METROPOLE who is is known for his loud style, loud shoes and loud cries for coffee. He moved to Vienna in pursuit of a more metropolitan life after finishing a Master's in English and American Studies in Graz, Austria.


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