Fucking, Austria, Wants Now to Be Called Fugging

What’s in a name? For the citizens of the small town Fucking in the Upper Austrian Innviertel, quite a lot.

Named after a sixth-century Bavarian noble called Focko or Fuko, the people of Fucking are used to mockery. Viral videos have brought selfie-taking British tourists, traffic sign-stealing teens and even a beer brand named Fucking Hell, which cashes in on people’s love of juvenile puns (and helles beer).

In 2018, Pornhub gave all 106 citizens of Fucking free premium access. But perks or not, at some point the Fuckinger grew tired of people stealing their village name sign – even though it was anchored in massive cement – making mockumentaries about their town and even taking inspiration from their town’s name for actual movies such as Bad Fucking.

So this year, the municipal council decided to rename the village from Fucking to Fugging – effective as of 01.01.2021.

Perhaps, they’ve decided for all our sakes that after the Fucking year 2020, it is now time for a change.

To which we can just say: Abso-fugging-lutely!

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