Grooner on the Other Side

Austrian wine exports are on a roll, but the huge US market is notoriously hard to crack

“Austrian wines, sir? Certainly …” Store manager Allyson showed me to a shelf of Yellowtail Chardonnays and Sauvignons. No, I reply, no kangaroos. She smiled vaguely and leads me unerringly to a small but decent collection of Alsatian wines, from the border region on the Rhine in eastern France. Aha. I had already spotted a simple […]
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Simon Ballam
English, studied in NY and worked in London, Düsseldorf, NY, Fankfurt, Prague and Vienna. This covered stints in market research and the film industry, international advertising coordination and strategic planning. Currently business school lecturer and journalist.

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