Ikea Is Coming to Town 

The furniture retailer is opening its first location near Vienna’s center. 

Let’s say you’ve just moved into your brand new apartment. Need furniture? Ikea has got your back. With 41 billion dollars in global revenue this year and 76 years of consecutive growth, the retail giant IKEA has become undeniably ubiquitous. Mostly located outside city centers, Ikea has long been an attractive all-day destination for outings with family or friends, wooing people in with its €1 hotdogs and notorious meatballs.

Today, however, shopping trends are changing.

First Ikea near city center

In an interview last month, Ikea CEO Jesper Brodin named the company’s three top challenges: accessibility, logistics, and most importantly, location. It is their dream he said, to “physically meet people in the city centers” reflecting both changing consumer behavior and the retailer’s desire to market itself as more environmentally friendly. The planned City Ikea near Westbahnhof is to be one of 30 test locations around the world. Conceptualized without a parking lot, only small items will be for sale, bigger ones will be delivered to you within 24 hours, they say.

The Viennese architecture firm Querkraft has been tasked with bringing Ikea’s new vision to life. The firm’s philosophy to “give people space” is a good fit for IKEA’s concept of a retail location that also functions as a meeting point for the surrounding community. The store is designed to be both inviting and functional, with over 160 trees, rooftop terraces, and the top floors open to the public with no obligation to buy anything, as agreed with the City of Vienna. The new location is set to open in 2021 and will share its space with hotel group JO&JOE, housing 345 beds on two floors with a welcoming €25/night price tag.

(Foto credit: zoomvp.at) 



Sophie Spiegelbergerhttps://sophiespiegelberger.com
Born in New York, raised in Moscow, Sophie now lives in Vienna where she is a freelance graphic designer, contributing writer at Forbes and director of communications for Democrats Abroad Austria.

Help us help you

“Strong media and independent journalism are built on the shoulders of subscribers. Your support means the world to us.

Benjamin Wolf
COO & Managing Editor

The coronavirus outbreak affects and challenges your life in big and small ways. Metropole is here for you and we are proud to be your news source during this crisis.

But just as the coronavirus has increased the need for independent journalism, it has also undercut a major revenue source of media companies, ours included – advertising.

We need your support to keep it up – donate or subscribe and #helpushelpyou!

Support Metropole!


 

RECENT Articles

Coronavirus in Austria & Vienna | Rapid Antigen Tests Available as of Tomor...

The coronavirus has arrived in Austria. Here’s all you need to know about current measures, including where to get help, information and tips – updated regularly.

Facing the Closed-Door Topic of Migrants and Sexual Assault

While most crime is down, alarming increases in violence against women, often by recent migrants, increases the pressure on efforts to support successful integration.

Black Voices – ‘Writing History’ in Austria

Following the popular Black Lives Matter protest in Vienna, young activists launched a Citizens’ Initiative demanding a national action plan against racism.

Vienna Election – The Greens Call for Unity as the SPÖ Weighs its Options

The mayor’s delegation will meet with all the parties before formal coalition negotiations begin on October 26.

Meet Mary Larunsi, an Austrian Fashion Model With Nigerian Roots

“What you see in the pictures is not necessarily the reality. I don’t get flown anywhere in a private jet with a glass of champagne in my hand. In the end, it’s hard work.”

Vienna Has Voted – The Final Results in Detail

Viennese voters have handed the ruling SPÖ of Mayor Michael Ludwig a decisive victory. All other parties win a higher vote share. Only the far-right-wing FPÖ implodes, losing more than three quarters of its voters.
 

METROPOLE NEWSLETTER

Join over 5,000 Metropolitans, who already get monthly news updates and event invitations.

X
X
X