They go unnoticed by the mainstream and are treasured by a chosen few. We selected a sample of Vienna’s boutique landscape to get you through June.
On the corner of Neustiftgasse, a street known more for rush-hour traffic, less for boutiques, you’ll find a sleek concept store welcoming lovers of Austrian and international design. If you are looking for an extraordinary piece for your next vernissage, gala dinner or exquisite party you found the right place. Avant-garde is an empty word here because each featured designer fights his or her own battle against monotony and the norm.
Brands include Vis a Vis, Gerald Pahr, And_i and Concepto, just to name a few.
7., Kirchengasse 48
Weber and Weber
Since 2014, Christian and Manuel Weber have been designing men’s “slow fashion,” which essentially means quality over quantity. The look has a hint of low-key dandy, created in a refined process, using exquisite materials and known for meticulous tailoring. As the saying goes “Haste makes waste,” and Weber and Weber’s products are made slow to last long.
Sold in Vienna at
Strictly Herrmann 2., Taborstraße 5
Tiberius 7., Lindengasse 2
Twentythree7 – Helmut Edlinger
In recent years the sneakers have become essential to the gear of any self-respecting urbanite. It’s the perfect place for progressive young adults and fashion-conscious businesspeople to get their head into the sneaker game. Named after Michael Jordan’s number 23 jersey, the store has everything that gets the heart of abasketball enthusiast pumping. From caps, to jerseys and sweaters, shirts, socks and of course sneakers, this is the right shop to get ready for a summer full of hoops, dunks and fadeaway jump shots or just to look glorious in this summer’s hottest getup.
7., Zollergasse 29