This October, try to guess Karl Lagerfeld’s age, get you mind blown at the Museum of Illusions, or channel you inner art collector at Lumas Gallery
KARL LAGERFELD STORE
The infamous white haired designer, who has influenced the fashion world for decades, opened his first store in Vienna. On Kohlmarkt, right next to Michaelerplatz and the Hofburg, the shop’s interior is designed according to his vision of a fusion between modern and classic looks, reflecting the decor at his home and office in Paris. The store focuses on women’s ready-to-wear, accessories and footwear collections and oodles of breathtaking bags. Lagerfeld’s flair for typical “parisian chic” is palpable; a unique balance between youth, femininity and classicism.
1., Kohlmarkt 11
MUSEUM DER ILLUSIONEN
There is a new museum in town! Those are words that you don’t read very often. This one comes with 70 extraordinary and mindboggling exhibition pieces that represent the largest collection of holograms, stereograms and optical illusions in Austria. This family-friendly museum gives each visitor the incredible opportunity to not only see but actually be part of an optical illusion. Who would say no to a relaxed afternoon, letting your eyes trick your brain and mining perfect double take pictures for your social media profile? Once you are done defying gravity you can hop over to the shop and pick up a take-home illusion or two. Abracadabra!
1., Wallnerstrasse 4
“The Collector’s Home” takes viewing art to a whole new level, stepping away from the impersonal white space galleries that have become the standard in the art world. The gallery rather takes the buyer into the home of an art collector, giving art lovers a chance to imagine what the art would look like displayed in a home. With over 39 galleries worldwide and over 3,000 art pieces created by 250 artists, there is plenty of selection. Each piece is signed and limited to 75–150 copies. Through this new approach Lumas has settled into a niche of reasonably priced art far from the kitsch of souvenir shops and mass-produced posters.
1., Wollzeile 1-3