As we sat down to work this morning, a loud shout of “Oh My God!!!” lifted all of our yet-to-be over-caffeinated heads simultaneously. “Robo Wunderkind just got bought out by Lego for $120 million!” our colleague yelled after reading this post on “TechCrunch.”

What luck! Why, we’d just published an article about Robo Wunderkind in our April issue. Boom! Imagine: a monthly magazine getting the scoop on TechCrunch and Future Zone! How exciting.

Just one little problem. What’s the date today? DOH!

Pretty clever publicity stunt, we got to admit 🙂

 

 

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American expat Michael Bernstein moved to Vienna in 2001, abandoning his previous career in arts administration. He is now a freelance writer, editor, translator and Internet Marketing consultant. He was a regular contributor to inventures.eu — an E-zine about the Austrian/CEE startup scene — and was Lead Editor for its 2015 Ventures Almanach. Photo: Visual Hub