Where cosmopolitan kids can get the garb they need to shine no matter where life takes them

Besides being multilingual and quick to adapt, international kids develop a varied fashion sense. Whether you have a young dandy, sporting a blazer to elementary school, a skater-girl with striped tights and an ice-hockey jersey, a hipster with skinny jeans and signature shades, or a stylish French mademoiselle, finding good-quality clothing can be a challenge. Regardless of their needs, Vienna’s children’s boutiques can help you find the right ensemble for your offspring.

Rising to the occasion
Kids grow out of clothes so quickly, it can seem crazy to buy them expensive things, but some occasions require special attire and if you are lucky and plan accordingly, you can hit the quality shops during sales season. Two local favorites are in fact French boutiques: Jacadi and Petit Bateau.  It may be a generalization, but most people who’ve been to Paris will agree that on the whole, the French dress their children better than most. From sailor-style stripes to simple patterns and subdued colors, the styles found here are perfect for weddings, parties and classic well-made hand-me-down items like coats and sweaters.

Of course what would the perfect outfit be without a pair of kicks to round it off. Vienna has a go-to shop for pint-size pedestrians, Le Petit Chou. From UGGs and riding boots to black patent leather strappy jobs, there is a wide selection. They also carry adorable Converse and Timberland booties that will melt the heart of uncles and in-laws.

Casual chic

Local label Wienerkind
Local indie label Wienerkind

At school, having the same clothes as other kids is OK, especially in those pubescent years when everyone is trying to fit in, but it’s even cooler to have a rare T-shirt that says a little more about your burgeoning personality. The independent label Wienerkind is housed on Windmühlgasse 15 in the well-stocked maternity fashion boutique Unter ­Umständen. Also their signature beanies have achieved near-cult status with the emblematic WNRKND logo.

Another great find for stylish international families is Minimal, which imports tyke fashion from Helsinki, Munich and Tokyo. The owner Hanna Reischl is the mother of three and thinks that clothes should be both imaginative and able to withstand the daily stretches, scrapes and spills of childhood. They have brands like Golden New York, Mini Rodini, Popupshop, Bobo choses, Petit nord or Soft Gallery. This is the place to go for cool kids attire; for the fledgling kindergarten hipster.

Herr und Frau Klein is literally a one-stop shop for clothes, accessories, buggies, flatware, furniture and toys for little ones from age 0-5
Herr und Frau Klein is literally a one-stop shop for clothes, accessories, buggies, flatware, furniture and toys for little ones from age 0-5

All across the 7th district you’ll find children’s boutiques serving young hipster parents. But Herr und Frau Klein was the first, says proprietor Beate Klein. It is literally a one-stop shop for clothes, accessories, buggies, flatware, furniture and toys for little ones from age 0-5. They carry all European brands and concentrate on quality materials and fair trade, as well as the highest safety standards on prams and carriers. By mid April, they will have expanded their upstairs area to include more children’s furniture, most of which is convertible, and not all just for kids. Some of the flexible Scandinavian designs are what Frau Klein deems “ingenious” for all ages and walks of life.

When H&M just won’t cut it, it pays to invest in good materials. And don’t forget that lots of groups like the Vienna Babies club and some of the international schools have flea markets where you can trade or resell, so the good ones go to more than one child.




Kiddie hit-list

These locations are all you’ll need to ensure your progeny is adorned in style from head to toe.

Petit Bateau
1., Spiegelgasse 12
Sale minus -50%
Mon –Wed 10:00 – 18:30
Thu & Fri 10:00 – 19:00
Sat 10:00 – 18:00

1., Trattnerhof 1
Mon – Fri 10:00–19:00; Sat 10:00 – 18:00
Other Branches:
18., Währingerstrasse 117/119
13., Hietzinger Haupstrasse 22
Mon – Fri 9:00–18:00; Sat 10:00 – 17:00

Le Petit Chou
1., Kühfussgasse 2
Mon – Fri 10:00 – 18:30; Sat 10:00 – 17:00
Other Branches:
Kaufhaus Steffl – 4th floor
1., Kärntnerstrasse 19, Mon – Fri  10:00 – 20:00; Sat  9:30 – 18:00
18., Weimarer Straße 11, Mon – Fri  9:30 – 18:00; Sat  9:30 – 17:00

7., Westbahnstraße 3
Tue – Fri 11:00 – 18:00; Sat 11:00 – 15:00; Closed Monday

Wienerkind (inside Unter Umständen)
6., Windmühlgasse 15
Mon – Sat 11:00 – 18:00

Herr & Frau Klein
7., Kirchengasse 7
Mon – Sat 11:00 – 18:00