Street Style – Daring Comfort Wear for the Urbanite

As a fashion phenomenon, street style arose at the end of the 20th century and has since developed into a billion-dollar industry that perfectly caters to swagger heavy coolness aficionados. In this world it seems that each snapshot is a frozen moment in life, no one is posing, and today it’s become a hot topic for Instagram starlets (see #iwokeuplikethis).

Of course in reality – even on the blogs – each look is styled, branded and staged days beforehand. We decided to take it back to the concrete streets, as they say, and look at how fashion is revisiting the original mismatched street style looks of the 1980s and 90s. The trend grew out of a need to step away from traditional sociocultural divisions to move toward a representation of the real self. Daring combinations are the name of the game.

Fashion Editor Ali Rabbani //
Photographer Marion Ida //
Makeup & Styling Sabrina Zehetbauer //
Models Louzy // 
Joy //

Ali Rabbani
Creative director and stylist for film and print. He studied fashion in Vienna and has worked all over the world in styling, set and food design, as well as art direction for advertising and fashion shoots, videos and shows. See his work @iamrabbani

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