The ORF Goes Multilingual – a Little Bit

Austria’s public broadcaster now offers current news snippets in multiple languages. The short videos published every other day on Instagram cover coronavirus news in 9 languages.

ORF “Wie Wir” (“Like Us”) goes the tagline of Austria’s public service broadcaster. With four TV channels, twelve radio channels and the country’s most-clicked news website, the publicly-funded ORF is dominating Austria’s media landscape and arguably the most important source of news for a majority of Austrians.

However, the 1.3 million people living in Austria who speak other mother tongues than German might be forgiven for not quite having felt included in the “Like Us” so far. Except for occasional radio news and reporting in English by radio FM4, the ORF has mostly kept its communications in German only.

That’s why we at Metropole make sure to provide you with daily updates and numbers in English, tips for culture and the latest on the law of the land. We bring you deep-dive articles on everything from the crisis’ impact on your business to international press reviews, high-profile recommendations from international health experts and tips on what to eat to strengthen your immune system.

Social media to the rescue

But the coronavirus has also changed thinking in the hallowed halls of the ORF – at least a little bit. To reach and inform a wider audience, Austria’s public broadcaster has, for the first time, introduced multilingual videos as part of its news coverage. The short news updates in the form of video snippets are published every other day on the ORF’s Instagram channel, featuring the nine most widely spoken languages in Austria other than German.

We’ve embedded for you the most recent news updates from April 16 in all nine languages – can you find your mother tongue?

Hungarian

Bosnian / Croat / Serbian

Slovenian

Turkish

Arabic

Farsi

Austrian Sign Language

English

View this post on Instagram

Today's Corona News presented by Riem Higazi:

A post shared by ORF (@orf) on

Czech

Benjamin Wolf
Benjamin studied Journalism, History and International Affairs. After stints with Cafébabel in Paris and Arte in Strasbourg, he is now working as managing editor and COO for Metropole in Vienna. Fields of expertise are politics, economics, culture, and history.Photo: Visual Hub

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