Vienna Fashion Week Went Global

The special 10th-anniversary edition of the Vienna Fashion Week happened last week! From Sep 10-16 an impressive 65 local and international designers presented their new collections on the catwalk of the Museumsquartier to Viennese audience and numerous guests. Both established names and promising newcomers had a chance to introduce themselves, as Vienna Fashion Week aims to give designers with great potential an opportunity to show off their best works.

Apart from Austrian designers, a plethora of international talent showcased their collections for three days in a row. Presented by their embassy, Ukrainian designers  kicked off the global couture marathon with Elena Burenina’s smart suits and cocktail dresses and Oksana Mukha’s fabulous evening gowns, featuring the designer’s iconic floral decorations. Indonesia followed, introducing Handy Hartono and her ethnic dresses made from traditional fabric as well as Runabali Jewelry’s extravagant collection of silver necklaces. Thailand presented Issi, who draws from women’s fashion in the 1980s; Nicha’s African-inspired collection, Iconic’s “twist of modern Bohemian” and Sculpture by Curated take on experimental street fashion. Visitors also enjoyed short video presentations of the designers’ home countries, gaining a closer look at their unique cultures.

In addition to the weekday shows, attendants had a chance to view an exhibition with the latest collections of the featured designers, try on outfits from the catwalk and buy them on the spot.

All in all, fashionistas both local and international were not only satisfied with this year’s event, but were lucky to experience some exciting trips to around the globe while remaining at the Museumsquartier. Here’s to another decade!

Anastasia Gromontova
Anastasia is Ukrainian, studying Mass Media and Communication Science with a focus on print journalism in the University of Vienna. She is a freelance journalist who loves running her blog and writing children books in the spare time.

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