A Golden Age for Gentle Radicals | Josef Hoffmann & Koloman Moser

The cruelest punishment imaginable,” said the Viennese modernist architect Adolf Loos, “would be to be locked up in a prison cell decorated by Josef Hoffmann.” Contemporaries though they were, the two design legends were at conceptual sword points: Loos was a radical purist and minimalist, Hoffmann part of the exuberant Secessionist school around Koloman Moser […]
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Simon Ballam
English, studied in NY and worked in London, Düsseldorf, NY, Fankfurt, Prague and Vienna. This covered stints in market research and the film industry, international advertising coordination and strategic planning. Currently business school lecturer and journalist.

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