Word of the Week: Blad [blaːt]

Adjective. Blad means fat, overweight, obese. Orig. from gebläht (bloated).

Blad is the natural result of the Viennese fondness for calorie-rich food and drinks like Kümmelbraten with the perennial Knödel, Grammelschmalz, Schnitzel, and the countless cakes and pastries (mit Schlag!) invented or popularized here over the centuries – to say nothing of beer, wine, and Turbopunsch.  

As blad is thus a rather common condition given the nature of traditional Viennese cuisine and the staggering number of Konditoreien (confectioners), there are numerous terms relating to excessive girth: wampert is synonymous with blad and stems from Wampe (a pot or beer belly – the owner thereof would be a Wamperter), while a Backhendlfriedhof (lit. “fried chicken cemetery”) is a more playful term for an enormous midsection that has become the final resting place of many a hapless breaded chicken.

No matter how well you speak German, the Word Of The Week will help you impress any Viennese!

Strongly linked to local cultural individualities, the slangs change and evolve in all cultures around the world, the words and phrases make sense only when one is familiar with their cultural context. The Word of the Week is here to help you understand those singularities and impress the locals with some real Viennese words and expressions.

The Word of the Week can also be found on Facebook, Instagram, and Twitter. Spread the word!

Leave a Comment