Word of the Week: Schiach [ʃiːɐ̯ç]

Schiach is ugly, unattractive, aesthetically displeasing, extremely useful in Viennese word, and almost as utilitarian as heast (yo) and Oida (dude).

adjective. Schiach is ugly, unattractive, aesthetically displeasing. Has expanded over the years into a catch-all descriptor for anything unpleasant: previously used mostly in reference to people, clothes, contemporary art, and modern architecture, nowadays situations, moods, accidents, hangovers, someone’s behavior, political ideologies and much more can be schiach.

This makes the word extremely useful in Viennese, and almost as utilitarian as heast (yo) and
Oida (dude).

No matter how well you speak German, the Word Of The Week will help you impress any Viennese! While learning German is not an easy task in general, learning the language in Austria can come to be twice as complicated.

But Austrians may nod approvingly if you put together a coherent sentence, harmonizing the Akkusativpronomen correctly with the subject. But they’ll love you if you enrich your vocabulary with just one word of Wienerisch. 

Strongly linked to local cultural individualities, the slangs change and evolve in all cultures around the world, the words and phrases make sense only when one is familiar with their cultural context. The Word of the Week is here to help you understand those singularities and impress the locals with some real Viennese words and expressions.

The Word of the Week can also be found on Facebook, Instagram, and Twitter. Spread the word!

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